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Logistics Is the New Wealth Movement for Black Entrepreneurs

  • Writer: Direct X
    Direct X
  • May 23
  • 3 min read

Culture meets control. Freight meets freedom. DirectX is showing the way.



For decades, the logistics industry has been a pipeline of labor — not ownership — for Black workers. From dockworkers and drivers to forklift operators and warehouse hands, we've kept the supply chain moving but rarely had a stake in the system we powered.

That’s changing.

A new generation of Black entrepreneurs is realizing what the old system never taught: logistics is one of the most scalable, infrastructure-rich paths to generational wealth in America. And one company is putting that truth into motion: DirectX MGT Inc.

From Behind the Wheel to Behind the Deal

Founded by Enrique Robinson, DirectX is more than a transport company. It’s a movement model — one that blends commerce, culture, and control. At its core is a simple idea: Black drivers and carriers should own the companies they power — not just work for them.

Through equity-based joint ventures, proprietary technology, and a full-scale backend system called Omni, DirectX is helping everyday drivers transition into business owners, and small carriers grow into fleet-operating enterprises without selling their soul — or their name.

“If the job starts with a truck but ends in paperwork and tax filings, it’s not just trucking. It’s business ownership,” Robinson says. “And we built DirectX to make sure Black entrepreneurs don’t just drive — they direct.”

Tech + Ownership = Liberation

Most people see trucking as blue-collar. DirectX sees it as tech-enabled infrastructure. Every driver or JV carrier working with DirectX operates through a custom-built TMS SaaS system that manages compliance, payments, settlements, fuel access, and performance.

They don’t just run loads — they run companies. The Omni system tracks every backend metric, links to federal reporting, and gives drivers the same operational edge that corporate fleets use to scale.

This isn’t dispatching. This is data. This is strategy. This is Black ownership, digitized.

The JV Model That Changes the Game

Under the DirectX model, drivers can earn up to 90% of gross revenue with no deductions, trailers provided, and QuickPay or weekly options. But more importantly, they’re treated as entrepreneurs from day one.

Carriers who partner with DirectX do so through a joint venture structure, not a fee-for-service contract. If DirectX holds 35% equity, it contributes 35% of the cost — onboarding, compliance, tech, even access to capital. That kind of partnership is rare in freight, and almost unheard of when the goal is long-term community ownership.

DirectX calls it the Launchpad. We call it what it is: a blueprint for economic power.

Not a Trend. A Transition.

DirectX isn’t asking for inclusion. It’s building its own system. And what’s powerful is that it doesn’t rely on major banks, VC capital, or federal grants. It runs off reinvestment, equity alignment, and smart execution.

This is why Black entrepreneurship in logistics is becoming a new wealth movement. It’s quiet, real, and growing fast — not because it’s viral, but because it works.

If you can build a brand, run a lane, manage costs, and develop people — you don’t need permission. You need infrastructure. And DirectX is putting that infrastructure directly in the hands of people who’ve been left out of the boardrooms but never off the road.

Freight Is Freedom — If You Own the Keys

What DirectX is proving is that logistics isn’t just about moving product. It’s about moving people into ownership. It’s about turning drivers into partners, fleets into portfolios, and routes into revenue lines that build generational wealth, not just another week’s pay.

Black entrepreneurship isn’t waiting for the next trend. It’s moving freight.

And DirectX is already in the driver’s seat.


📍 Learn more: www.directxtms.com📩 Media or partnership inquiries: media@directxtms.com🔗 Follow on LinkedIn

 
 
 

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